Everyone knows how much Americans love their dogs. We share photos of our dogs, tell stories about our dogs at parties, post videos of our dogs doing very basic things, write articles about dogs, make celebrities out of dogs, etc. People love dogs so much they even spend their time looking at pictures of other people’s dogs on social media. It’s official. We are obsessed.
A new study released by the Kelton Global looks at the way more than 1,000 American dog parents over the age of 18 behave on social media and in life as it relates to their pet dogs . Here’s what they found:
- On average, dog people post a picture or talk about their dog on social media 6 times a week.
- Around 1 in 10 dog owners have a social media account specifically for their pet
- Around 20% of pictures on dog owners’ phones are photos of their dog
- American dog parents watch dog videos or look at dog photos three times per week, on average
- 42% of dog people have made a photo of their dog the background image on their phone
- 93% of participants said their lives were better after getting a dog
So why do people feel the need to post about their dog? According to the study, researchers concluded that certain dog owners go through a “withdrawal” when away from their pet, so they increase the amount they talk about their pet on social media. This phenomenon is not dissimilar from parents finally hiring a babysitter and taking a night to themselves, only to find that they’ve spent an entire dinner talking about their kids. The bottom line is, the more we post about our babies (be them human or dog), the better we feel.
Not only do dog owners overly share information about their pet, participants in the study admitted to having web conversations (Skype, FaceTime, etc.) with their dog, regardless of whether the dog is able to understand what’s happening. Thirty percent even said they had a webcam set up in their home in order to watch their dog.
“This is especially true of millennials, who are more likely than non-millennials (24% vs. 13%) to watch their dog on a webcam. In fact, millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
In conclusion, this study further highlights what we already knew. We love our dogs like children and will go to great (even ridiculous) lengths for them. So dog lovers, keep on posting those dog photos! Don’t be ashamed of your dog’s Instagram account that you update on a daily basis! And we’ll keep writing about all things dog! Because the fact remains – the best news is dog news.
If you’re obsessed with dog filled social media, visit us on Instagram @digitaldoggydaily or on Facebook @digitaldoggy.